Usher has stepped away from his Las Vegas residency for a while, because he has a higher goal: to perform the halftime show of Super Bowl LVIII. It’s an American Football match, but it’s actually one of the most commercial moments of the year. A commercial costs 7 million per half minute, artists perform for free and the whole world is amazed at the largest “sports” event in the world. We already know that Google has an advertisement, and we expect one too. Amazon and Disney, but we’ll share all that with you on Monday morning.
Usher and the halftime show
Usher’s show is sponsored by Apple Music and hilarious videos have already appeared in which the CEO of the tech company is waiting for the event in his Usher t-shirt. For some people, Usher is an RnB artist from the nineties, but for others he is a living legend who continues to release new music to this day.
The halftime show is always a real show: Usher gets 15 to 20 minutes to show what he has to offer. He will undoubtedly perform some old songs, after all he is a crowd pleaser, but there is also new music that will undoubtedly blare through the stadium. And dance: if there’s one thing Usher is known for, it’s his moves. Expectations are high: how many dancers will he bring with him, what will the theme be? Last year, Rihanna stood with her pregnant belly on a number of light platforms, while the dancers danced their limbs off.
The superlative?
Of course, the intention is always for one halftime show to outshine the other and this is sometimes done with semi-political statements, as Latinas Shakira and J Lo did a few years ago. But it is also of course the event of Janet Jackson and Justin Timberlake’s ‘wardrobe malfunction’, which was clearly not a mistake, but caused one of the biggest shocks in the history of entertainment. At least, in the United States, we shrug our shoulders at that and wonder whether such a nipple clamp is really comfortable under such a suit.
Usher will most likely come without nipple clamps, but perhaps something else for thrill seekers: roller skating. His show in recent years has been full of roller skating skills. Usher hasn’t released anything about the show yet, other than the teaser videos that you can watch throughout this article.
2024 belongs to Usher
2024 is the year of Usher. The RnB star doesn’t just have a Super Bowl to put himself back on the map. A brand new album will be released tomorrow, he is in a Skims commercial for Kim Kardashian, he is working with the biggest K-Pop star in the world and then there is also a tour that starts in the United States, but will probably also include Europe. to affect. Where many fans (including yours truly) traveled to Paris six months ago because he finally got away from Las Vegas for a several-night show especially in Paris. With a lot of roller skating there too, so we estimate that it will be a dynamic show. And hopefully also an equally dynamic American Football match: after all, that’s what it’s all about, right?
