This is how you make an Instagram Guide

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In addition to sharing photos and videos, Instagram also offers the possibility to post other content. The Reels are of course popular, but you can also make guides, for example. An Instagram Guide makes it easy to organize content. Think of it as a kind of ‘mini magazines’ on specific topics. In this article you can read how to create an Instagram Guide, including detailed explanations and useful tips!

Create Instagram Guide

Step 1: Open Instagram and go to your profile

To get started, open the Instagram app on your smartphone and go to your profile by tapping the profile icon at the bottom right of the screen.

Step 2: Navigate to ‘Guides’

In your profile, tap the “+” sign to create a new post. You will then see several options, including ‘Guide’. Tap “Guide” to continue.

Step 3: Choose the type of guide

Now you can choose the type of guide you want to create. Instagram currently offers three options: ‘Posts’, ‘Products’ and ‘Messages’.

  • Places – This option allows you to make recommendations for specific locations, such as cities, restaurants, hotels, and so on. It’s useful if you want to create a travel guide or share tips on the best places to visit.

  • Products – This option allows you to make product recommendations. You can add products to your guide, including images, descriptions, and links to the websites where they can be purchased. This is useful if you want to create a fashion guide or share your favorite products.

  • Posts – This option allows you to share other people’s posts in your guide. This is useful if you want to create a guide with inspirational posts, tutorials, or other content from users that you find interesting.

Choose the type of guide that best fits the topic you want to cover and tap it to continue.

Step 4: Choose the content for your Instagram Guide

Depending on the type of guide you chose, you can now compile the content of your guide.


  • You can add specific places to your guide by searching locations or tagging the location in your posts.
  • You can choose a cover photo for your guide to make it more attractive.


  • You can add products to your guide by searching by product names or by tagging products in your posts.
  • You can add images, descriptions and links to your products to provide more information to your followers.

To inform

  • You can add other people’s posts
  • to your guide by browsing your Instagram feed or searching for specific users.
  • You can select posts to add to your guide and arrange them in the order you want.

For all types of guides, you can add a title and description to your guide to provide more context and information about the topic you’re covering. This will help your followers understand what your guide is about and what to expect.

Step 5: Publish your guide

After you’ve put together your guide’s content and made any adjustments you want, you’re ready to publish your guide. You can tap the ‘Next’ button to continue to the final screen where you can choose where to share your guide. You can share your guide on your Instagram profile, in your stories, or via direct message to specific users. Choose the option you want and tap “Share” to publish your guide.

Tips and tricks for creating an Instagram Guide

Of course, in the first instance, make sure you add valuable and useful information to your Instagram Guide. What content you can share? A specific topic often scores well. The more specific your guide, the more likely people will be interested and want to follow it. Visual appeal is important on Instagram, so make sure to use attractive images that enhance your guide. Also choose a cover photo that properly represents the content of your guide and is inviting to click on. Oh yes, and note: your Instagram Guide is not static content, it is best to always update it and supplement it with new information. Keep your guide current and relevant by regularly adding new posts or updating existing posts.

Have fun creating your Instagram Guide(s)!

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