Dyson has created a new hairdryer that has all kinds of smart applications to style your hair the way you want faster. The Supersonic r is a smaller, lighter device and has a particularly slim design with a ‘bend’ in it.
RFID extras
That sounds strange for a Supersonic, because its design has been the same for many years. It’s a handle with a kind of round shape on it and that’s it. You can add additives to it, but you can also use it as is to dry your hair. Now it’s time for something different: we’re even surprised that it has the same name (but with an r after it). That r refers to the shape of the device: it is an r, with that round bend in it.
This makes the hairdryer almost look like a tube. However, you are supposed to place extras on it, with which you can blow-dry the hair a little straighter or make your curls extra curly. These tools use RFID and that makes them smart. RFID is Radio Frequency Identification and uses radio waves to identify people or objects. The idea is that the heat is automatically adjusted. After all, one is much closer to your hair than the other and you prefer to cause as little damage to your hair as possible.
Dyson Supersonic r
In addition, the device is also somewhat lighter than the Supersonic we know: 30 percent smaller and 20 percent lighter. The device weighs 325 grams, which makes a difference when you’re always blow-drying with your hands above your head. Especially if you blow dry often, Dyson wants you to be able to use the device easily and that is why it has significantly adjusted the entire design to make it a really easy-to-grasp hair dryer. The cold button has also changed location: it is now on the back of the handle.
The motor of the device is made small enough to fit in the handle, making it a very handy device with the center of gravity in the right place. Dyson mainly made the device for hairdressers, who work a lot with hair dryers in a salon. It also contains all kinds of filters so that any product you have in your hair, such as a serum or hair spray, does not end up in the hair dryer. And yes, a device that is made for professionals also comes with a pretty hefty price tag. In the United States, a suggested retail price of $569.99 has been announced.
In any case, there appear to be many other Dyson products in the pipeline: it has indicated in 2022 that it wants to introduce 20 new beauty products in four years. That is quite significant and it is investing half a million British pounds in it, which is much more in euros (585,000 euros). So there is much more to come.
