Recreation company Roompot may take over competitor Landal GreenParks, but for that to happen thirty Dutch holiday parks must be sold to industry peer Dormio Group. This has been decided by the Authority for Consumers and Markets (ACM). The merged company had proposed to sell the parks and therefore received permission from ACM.
The acquisition of Landal GreenParks by Roompot was announced in June last year. Roompot, which is owned by the American investment company KKR, said it wanted to become the largest in the European holiday home market. The merged company has 305 holiday parks in eleven European countries, with more than 30,000 accommodations and camping pitches. About 5500 people work there.
According to ACM, the rental prices of the holiday homes at the Roompot and Landal parks would rise sharply if all parks were to be taken over. The watchdog points out that the combination between Landal and Roompot will become the largest provider of holiday parks in the Netherlands and that both companies are still in fierce competition with each other.
The transfer of thirty holiday parks to Dormio creates a strong competitor for the rental of holiday homes to consumers. The European Commission already approved the merger in April last year.
A spokesman for Roompot says that the names Landal and Roompot will continue to exist. The mascots of both parks, Bollo at Landal and Koos Konijn at Roompot, will also remain on display. Parks that will be transferred to Dormio Group include Landal Heihaas in Putten, De Bloemert in Midlaren and Duc de Brabant in Diessen.
- Roompot takes over competitor Landal GreenParks with 100 holiday parks