Last year, Heineken recorded a higher turnover because it was able to sell larger quantities of beer and also charged higher prices for it. And so adjusted profit also increased.
The brewer sold around 257 million hectoliters of drink in 2022, almost 7 percent more than a year earlier. However, Heineken achieved more turnover per hectolitre. This was partly due to price increases with which the company compensated for increased costs for packaging, wages and ingredients such as hops and grain. Customers also bought more and more premium brands, such as the Heineken brand.
More expensive beer in 2023
Turnover amounted to more than 34.6 billion euros, the adjusted net profit increased by almost 31 percent to 2.8 billion euros. For 2023, the brewer expects a cost increase of between 16 and 19 percent for things such as ingredients and energy. Heineken wants to pass on these increased costs to the customer. So beer is getting more expensive.
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Heineken wrote off 88 million euros on its Russian activities, which are still for sale. When the brewer announced in March last year that it would leave Russia, the company expected to have to write off 400 million euros on this part.