And so it begins
One of the reasons so many actors and screenwriters in Hollywood went on strike last year was fear of AI. After all, computer-made people can do much scarier stunts, don’t have to be paid and are always available. Although they have come out of it, things are now really starting: OpenAI has already arranged meetings with several important people in Hollywood to showcase its artificial intelligence skills, especially Sora.
Sora by OpenAI
Sora is OpenAI’s AI video platform and we have already seen some very impressive examples of it. You can see some examples of this in our article OpenAI’s new tool Sora creates AI videos, but we also post some examples in this article. So you see that the actors fear for their sandwich for good reason. Deadline even writes about “one of Hollywood’s most important meetings ever,” taking place in Hollywood next week.
Sora is a tool with which you, for example, write the prompt that you would like to see a video of an old lady making pasta in the kitchen and explain step by step how, after which it actually happens. Well-known filmmaker Tyler Perry even decided to cancel his $800 studio expansion after seeing Sora for Hollywood. However, he also calls for rules, for example to protect actors.
Sora goes to Hollywood
Sora isn’t ready for the whole world yet: it will probably be made available to everyone later this year. It is not yet known whether OpenAI will charge money for it, but we think there is a good chance. Although the company once started with the idea ‘we want to make AI fairly available to everyone’, it quickly said goodbye to that mission when it released a pro version of ChatGPT.
Sora promises to really shake up the film world and that also means something for us as viewers. More than ever, we no longer know what is real and what is fake, but productions can now also be made in a very easy, fast way. The question is whether OpenAI will also believe that it should be reported that content has been created with AI (something that YouTube, for example, does require from its creators if it really becomes too realistic).
Create AI video
It is not only a big change for Hollywood: content creators will soon also be able to use AI-generated images as intermediate shots (or as an entire video). So you no longer have to travel to Paris to put yourself in front of the Eiffel Tower in a moving image. And you can probably even customize your outfit in a realistic way if you want. It won’t surprise us that Sora will soon be able to do that too. We still have to learn how to write certain prompts to get the most out of the tool, but that will probably come with time.
Although it does depend on whether we will soon have to pay gold for it, and whether there will be strict government regulations that will restrict the use of AI. At the same time, it is now here and you may wonder whether we can -and want- to go back. In any case, this is going to change a lot of worlds and Hollywood seems to be the most obvious, first industry to really get involved at the moment. We are curious to see what the film studios themselves do, but that will undoubtedly become apparent after next week.
