Hipstamatic: for those who want the old Instagram back

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Hipstamatic: for those who want the old Instagram back

Instagram has changed a lot lately. The more popular TikTok became, the more fanatically Instagram pushed from photos to videos. At one point it got so bad that even chief Instagrammer Kim Kardashian stood on the barricade. It had to be over with that focus on videos, especially since Instagram threatened to elongate even square videos. Do you miss those simple, old days of Instagram? Then there is an app that might suit you better.

Hipstamatic

Hipstamatic is by no means a new app. It has been around since the period when the iPhone was emerging. However, he was fought off by Instagram, after which it became a bit quiet around Hipstamatic. That tide is now trying to turn. Of course, it has also seen how Instagram has changed (whereby there are also more and more advertisements in the app: not only between posts, but even in search results you now have to deal with external commercial expressions). Reason for the people behind this special app to breathe some more life into it.

You would almost think that you are dealing with an old version of Instagram when you first start Hipstamatic. It is a bit of a search for friends, because unfortunately Hipstamatic is only available for iOS, which means that the app is currently only available for Apple users and not for Android. Of course, iPhone is the best-selling phone in the world and there will certainly be a large crowd of people on Hipstamatic, but you already know in advance that your Android-using friends are not on it. It is therefore to be hoped that this app will grow and grow, so that it will eventually come to Android.

99 people

Why? It’s a beautiful app to see. It’s really about pictures again, beautiful pictures, visual pleasure, and it’s all so nice and simple. No Reels, Stories, Wall Posts, Direct Messages, etc. It’s just a timeline with photos and that timeline is also chronological, so not based on (here we go again): likes, views, interactions, payments, sponsorships and other things that the algorithm considers very important. In fact, you can only follow 99 people.

There are filters and they come in the form of all kinds of cameras with their own names. The design of the app is a bit hippie-ish/travel story-ish and that is a very pleasant setting that is fun to watch. This app prides itself on its analog setup and that is reflected in everything. Really everything. Moreover, there are also some tools to customize things, so you don’t have to resort to Canva or other editors.

Fighting Instagram

The best news about Hipstamatic is yet to come: it has no ads. We think this could well be a hit, even if only for a while, just as the hype of BeReal has now faded a bit. Let’s see if Instagram allows the king to have another queen next to it, or if Hipstamatic should have stayed in the past.

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