Havas+Lemz expands with Havas Play

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Havas+Lemz expands with Havas Play

“The right playing field for every brand”

The Havas+Lemz branded content and partnerships team launches Havas Play. Launching globally, this brand new label builds meaningful relationships between brands and people at the intersection of entertainment, sports, gaming, music, film, art and culture.

Havana Play

Havas Play was born from the belief that connecting with people in places where their passions come to life leads to more involvement and preference. Our unique approach offers a fresh alternative to traditional brand pushiness. We help brands find their place, make connections and activate them in a natural and natural way. With Havas Play we open new playing fields for brands that have remained closed until now. Whether the playing field is a packed concert hall, between cheering sports crowds, in the vibe of a fashion week, on a sandy beach or in the Sandbox, Havas Play puts your brand in the middle of the action.

Vivendi Network

Partnering with Play also gives brands exclusive access to the Vivendi network. An unknown brand by Dutch standards, but internationally one of the largest players in the entertainment industry. Vivendi offers a world of IP in music, film, games, publishing and collaboration with top talent from pop culture, art and media. Supplemented with the knowledge and expertise of our local strategic partnerships.

Media, creation and entertainment

In the space between media and creation lies great opportunity to build genuine relationships between people and brands. With Havas Play we can serve customers even better from the disciplines of media, creation and entertainment (national and international). The proposition is built around partnerships, influencer marketing, experiential & live events, sponsorships, social media activation & amplification, PR and branded entertainment .

Wonderful relevant playing fields have now been developed from Havas Play, such as A Tale in Tech for KIA EV in the Netherlands, or Het lichthuis with Typhoon for Philips Hue and Stream to Regreen for Justdiggit. Internationally, Havas Play is already a successful formula with major partnerships and award-winning campaigns for Accor, Paris Saint Germain, Louis Vuitton, FIFA, Puma, Jameson, Harman Kardon, Axa and L’Enfant Bleu, among others.

The team

The team consists of: Elias Reinheimer (chief creative officer), Mira de Mönnink (director branded content and partnerships), Karen Messchaert (head of content), Fabian van den Ende (sr. creative project manager), Jint van den Brink (content manager) , Maaike Taris (sr. creative strategist), Florine Dirven (creative), Remco Marinus (ecd havas lemz).

[Fotocredits © Havas+Lemz]

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