Get a full SEO update during YoastCon 2023

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Get a full SEO update during YoastCon 2023

The famous Yoast SEO conference is back! On May 11, the international SEO top will gather in the east of our country. A new edition of the online marketing conference YoastCon will take place in De Lindenberg in Nijmegen.

The world of online marketing never stands still and is in full swing again! Certainly that one new trend, AI, calls for new (SEO) strategies. According to Barry Adams we should not let ourselves be distracted by the hype surrounding generative AI. According to him AI is just the latest digital trend, and like all the trends that came before and will come after, it can be a useful tool if handled properly.

YoastCon 2023

Time for a day full of inspiration and information! Curious about the latest news about Bard, Ernie and ChatGPT? Google’s Thierry Mueller, we’re going to ask the shirt of his body about that!

In addition, well-known experts such as Jes Scholtz, Barry Adams, Kate Toon, and Jono Alderson have shed light on all those hot topics in SEO. And of course all are experts at Yoast there too, to provide you with practical, up-to-date SEO knowledge through talks and workshops.

The event is suitable for all SEO experts, but also for novice online marketers who are looking for practical tips. All talks are provided by the absolute SEO top. But there are also practical workshops in which you get the right tools and useful tips that can immediately generate more traffic to your site. A selection of the topics covered:

  • The latest trends around Google and WordPress
  • Copy writing
  • Keyword research
  • Conversion optimization
  • User research
  • Sustainability, inclusiveness and the web
  • Local and News SEO

What the experts themselves say about YoastCon:

I am looking forward to meeting the best people in our industry and learning from them. Also, knowing the Yoast team, the conference will be lots of fun 🙂

– Miriam Schwab, Elementor.

This is not my first YoastCon, so my expectations are actually quite high. I expect to see a great group of people, both on stage and off, who are passionate about SEO and online marketing.

– Els Aerts, AG Consult.

YoastCon is fun, educational, and super high energy! So excited to come back this year.

– Kris Jones,

Workshops during YoastCon

During YoastCon there is also the possibility to follow a workshop. The registrations for this start at the beginning of April. Anyone who already has a ticket will receive first access, after which you will automatically receive a link to register as soon as you buy a ticket. Places are scarce so be on time. You have the choice of 2 options:

1. Workshop keyword research

Keyword research is the foundation of any successful SEO strategy, but it can also be a bit of a daunting task at times. In this workshop you will learn how to find a good keyword research you can do for your own website and how to discover the keywords your target audience is using. This workshop takes about 2 hours and can be followed in English or Dutch.

2. Workshop SEO copywriting

Copywriting is also an essential part of SEO. In this hands-on SEO copywriting workshop, you’ll learn how to create a blog post that search engines and readers alike will love. You will receive guidance at every stage of the copywriting process. This workshop takes about 1.5 hours and can be followed in English or Dutch.

The full program can be found on the YoastCon website.

Speakers at YoastCon 2023

A nice line-up of excellent speakers is ready to immerse you in the world of SEO. There is plenty to learn for entrepreneurs, web specialists, SEO experts, online software developers, web editors, marketers and bloggers. Whether you have been working with websites on a daily basis for years or you just want to delve into all the possibilities that website optimization offers for your company. This mix makes YoastCon the ideal place for companies and individuals to meet and share knowledge.

Below is a small selection of the speakers on offer:

  • Jes Scholz, Chief Marketing Officer at Swiss media giant Ringier.
  • Luke Carthy, an international speaker and experienced e-commerce consultant.
  • Marieke van de Rakt, Chief Growth Officer at Yoast.
  • Joost de Valk, founder of Yoast.
  • Hannah Thorpe, Managing Director at Traffic, a Digital Marketing Company.
  • Barry Adams, an award-winning SEO consultant specializing in technical and editorial SEO for publishers around the world.

You can see an overview of all speakers and the schedule when they speak on the YoastCon website.

Why you don’t want to miss YoastCon 2023?

It’s very rare to get a one-day conference that has such a high density of excellence in talks and community. I hope my talk can match the high standards from all the other speakers. I intend to show some of the intricate aspects of Google search which will help SEOs make smarter decisions and improve websites in a way that aligns with Google’s own preferences.

-Barry Adams, Keynote speaker.

Lots of fun and good conversations. And after that, a lot of energy to pursue new ideas. YoastCon always leaves me with my head full of ideas on new projects to pursue.

– Marieke van de Rakt, Yoast.

While everyone thinks they can write great copy, they can’t. And with the advent of ChatGPT, copy is going to get worse before it gets better. Learning how to write genuinely warm, conversational, conversation copy is a vital part of your marketing mis. You can’t trust it to the cheap overseas freelancers. Or the robots.

-Kate Toon

meet the speakers
Afterwards, stick around for after drinks with speakers and other attendees.

[Fotocredits heroimage – denisismagilov © Adobe Stock]

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