The products that rose the most in price were sugar (plus 78 percent), cauliflower (plus 54 percent) and brown buns packed per six (plus 43 percent). The interest group noted the strongest price increases in December 2022 and January 2023, when supermarkets increased the prices of an average of 150 products every day.
Since then, the Consumers’ Association has noticed that both the number of price increases and the prices themselves are declining somewhat. As an example, the union cites, among other things, the price of a liter of sunflower oil. This rose last year from 1.99 euros to 3.99 euros, after which the price fell again on average to 3.09 euros. A pack of private label butter from Albert Heijn went through the same development. The price of this increased from 2.65 euros to 3.19 euros, but in the meantime customers pay 2.89 euros.
The Consumers’ Association looked at the price developments of more than a hundred basic products, taking the budget brand as a starting point. If an article was not available as a budget brand, the price of the house brand was considered. According to the union, the inventory shows that consumers were most advantageous with Dirk, where prices were 11 percent below average. Prices at Spar were the highest, 20 percent above average.